3 Social Media Marketing Strategies for Startups

Creating social media content for your start upon a consistent basis is great for growing awareness of your brand, but it can suck up 1-3 hours of your day. Having social media strategies that allow you to consistently deliver without wasting precious time is key to buying time for you to focus on the other aspects of your startup marketing activities.

We are going to show you 3 strategies that will help you generate more engagement for your startup without sucking up your time. Our strategies include:

• Subject segment and deep dive
• Share and comment on others' content
• Share your customers' stories

Subject Segment and Deep Dive

One of our favorite ways to generate social media content is to segment your expertise and dive deep into each segment. This assumes that you are a subject matter expert for your industry and can break down the problems or goals your prospect has.

The best way to execute this strategy is to start with a white paper or some base source of knowledge into main categories that you can cut up into subcategories and then smaller elements. Each month is a category, each week is a subcategory, and every day is an element of the subcategory.

Let's use startup marketing as an example with a monthly theme, weekly subtheme, and 1 post for each weekday:‍

• Category: Startup Social Media
• Subcategory: LinkedIn, Facebook, Twitter, TikTok
• Elements: Intro, Why Post, What to Post, When to Post, How to Accelerate Results, and Final Thought

This strategy allows you to break up your expertise in bite-sized chunks for your audience to consume. You can also repurpose this content later by republishing to the same platform or other platforms.

Share and Comment on Others' Content

A great way to generate engagement for your startup is to share and comment on other people's content in your industry. This helps you get in front of a new audience, start building relationships with other influencers and create goodwill. When sharing someone else's content, make sure to:

• Give them credit: Always give credit to the original author when sharing someone else's content. You can do this by tagging them or including their handle in your post.
• Add your commentary: When you share someone else's content, add your own commentary to start a conversation. Ask a question, give your opinion, or provide additional insights that others might find helpful.
• Share often: The more you share other people's content, the more likely they are to return the favor.

Share Your Customers' Stories

As a startup, every new customer is a success story. Sharing your customers' stories is a great way to generate engagement and build social proof for your business. When sharing your new customers' stories, make sure to:

• Get permission: Always get permission from your customer before sharing their story.
• Keep it real: Be transparent and honest in your storytelling. Don't exaggerate or try to make your business look better than it is.
• Be authentic: Share the good, the bad, and the ugly. Your audience will appreciate your authenticity and will be more likely to trust you.
• Tag them: You may not do business with your customers' customers, however, you can bet that their competitors are seeing their posts. Tag them in the stories you share about them and you can get in front of their customers, competitors, and the rest of their audience.

Startups can also utilize the power of full case studies on their website that are linked in the comments section (most social platforms hate links to other websites that are embedded in posts).

Create Engagement  for Your Startup With These Social Media Strategies

These three social media strategies can generate engagement for your startup without wasting time every day trying to think up new content. Be sure that your startup's focus is on providing value to your audience, not just trying to feed the social algorithms.

‍